Smule Integrates with the Snap Camera to Empower Music Creators with AR Lenses


Smule’s AutoRap goes live with Lenses, powered by the Snap Camera, bringing Snap’s AR innovations to Smule’s music-first community

​Smule​ Inc., the global leader in interactive music creation, today ​announced its integration with Snap to bring imaging and augmented reality (AR) capabilities directly into the Smule app ecosystem, starting with hip-hop music app AutoRap. Smule has integrated Lenses, powered by Snap Camera Kit,​ showcasing the potential of AR to create even more engaging musical performances through dynamic visual elements.

Smule and Snap are bringing together the best of social music and digital imaging to offer both user bases even more immersive experiences. AutoRap, Smule’s recently revamped app for hip-hop enthusiasts, rappers and beat makers, is a fitting launch pad for the new Lenses, considering the significant role that creativity and individualism play in the genre.

See Lenses in action in AutoRap here.

“Hip hop artists have long been pushing the boundaries of what’s new and next,” said Eric Dumas, Smule CTO. “We couldn’t be more proud to empower our AutoRap community with vibrant AR lenses, thanks to Snap’s innovative technology. Beats and rhymes are the lifeblood of AutoRap. Now, our community can take their creations one step further, with visual components to tell their story and express themselves in a way that’s colorful and unexpected.”

Lenses, powered by Snap, give AutoRap creators the ability to collaborate and stretch the limits of self-expression by using AR elements in their original rap performances, which will be guided by visual cues in the recording. The feature showcases the potential of the technology in a wide range of consumer applications and offers an exciting new feature to AutoRap and other apps in the future.

“Smule is a leader in social music, and we’re eager to see how Snap Camera Kit will enhance the experiences

Spotify and Snap Get Upgrades From Guggenheim


Internet companies appear to be undervalued, according to a Guggenheim analyst, who on Monday upgraded Snap  (SNAP) – Get Report to buy from neutral and Spotify Technology  (SPOT) – Get Report to neutral from sell. 

Snap, parent company of Snapchat, was climbing 3.9% to $25.62 at last check, while audio streaming services company Spotify was advancing 1.1% to $238.53.

Guggenheim analyst Michael Morris raised his price target for the stock of both companies, increasing Snap to $28 from $22, while boosting Spotify to $250 from $232.

Morris said in a note to investors that he had revised his valuation framework for digital media companies to better reflect what he believes to be greater similarities between internet and software companies, according to The Fly.

This includes core investment in R&D and engineering resources and the creation of high-utility technology platforms.

Morris said he believes that at the core, internet companies are software development and distribution companies that largely focus on consumer rather than enterprise applications and he expects investors will continue to evolve their view to reflect this, which will drive incremental appreciation for internet stocks.

The analyst said that “investors in general underestimate the long-term advertising market growth potential,” as well as “the sustained revenue and profit growth potential” of internet stocks.”

In addition to Spotify and Snap, Morris also raised his price targets on such internet marquee names Facebook  (FB) – Get Report, Google parent Alphabet  (GOOGL) – Get Report, Roku  (ROKU) – Get Report, Netflix  (NFLX) – Get Report and Twitter  (TWTR) – Get Report.

Guggenheim also started coverage of Pinterest  (PINS) – Get Report with a buy rating and a share price target of $48.