Turning Change Into Opportunity Through Adaptive Sophistication
Director of Marketing at Chargebee, helping organizations grow through streamlined subscription billing and revenue operations.
On March 17, 2020, Fortune published an article (subscription required) predicting why online classes wouldn’t really work. On March 23, six days later, and for the first time in its history, all classes for undergraduate and graduate students at Harvard transitioned to online delivery. In the six months since, Harvard has had to revamp its curriculum and reevaluate its centuries-long traditions to facilitate its first 100%-remote semester.
“This is a moment in time that demands unprecedented innovation and inspiration,” Nonie Lesaux, HGSE academic dean, told the Harvard Gazette.
It’s not just Harvard. The global pandemic has redefined the way we live, work and learn. Looking deeper into education, 2020 has been the tipping point for e-learning. While investors have bet on e-learning for years, companies within this segment have struggled with large-scale adoption — until now. Many online learning businesses have been forced to scale their entire operations in weeks to catch up with the market surge.
For other businesses, the pandemic has created constraints that push them to rethink their strategies in order to survive and retain customers. This dynamic has driven a stark divide between those that are able to quickly adapt to change and those that are not.
The key for businesses to not only survive but to thrive in this new world is their ability to champion organizational change, move forward with new strategies, experiment with new business models and ensure that digital transformation happens at warp speed.
A new hurdle in successfully executing digital transformation for businesses has been the change in consumer behavior during the pandemic. Not only are people becoming increasingly comfortable with remote learning and working, but there has also been a massive shift in