Soundtrack Unlimited B2B On-Demand Music Streaming Helps Artists Get Paid
Soundtrack Your Brand business-to-business (B2B) music streaming company, formerly Spotify Business, today introduced Soundtrack Unlimited, the world’s first on-demand B2B music streaming product offering businesses audio services comparable to Spotify and Apple
Perhaps the most notable thing about the new B2B streaming product is that it enables a higher royalty output for rerecord labels and other music rights holders including artists who have long complained about meager royalty payments from streaming services including Spotify.
“Spotify offered a solution to piracy, and now I want to offer something better in terms of royalties for artists,” says Soundtrack Your Brand CEO Ola Sars, who founded the brand in 2013 as a joint effort with Spotify. “We give back more than 50% of all the revenue we generate to the creative industry, and we are proud of that. That should be the case for all B2B music providers, and we should also report and remunerate based on actual usage, which is only possible in our direct licensing set-up.”
Since Spotify accounts are legally limited to private, non-commercial use, Soundtrack Your Brand offers commercial and public businesses a solution for accessing features previously only available to consumer accounts. Users enjoy access to