Soundtrack Unlimited B2B On-Demand Music Streaming Helps Artists Get Paid

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Soundtrack Your Brand business-to-business (B2B) music streaming company, formerly Spotify Business, today introduced Soundtrack Unlimited, the world’s first on-demand B2B music streaming product offering businesses audio services comparable to Spotify and Apple
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Music. The Stockholm-based company, with clients including Lululemon and W Hotels, also renewed its global licensing agreement with Warner Music Group’s Recorded Music division, which has played an instrumental role in the development of the new release. 

Perhaps the most notable thing about the new B2B streaming product is that it enables a higher royalty output for rerecord labels and other music rights holders including artists who have long complained about meager royalty payments from streaming services including Spotify. 

“Spotify offered a solution to piracy, and now I want to offer something better in terms of royalties for artists,” says Soundtrack Your Brand CEO Ola Sars, who founded the brand in 2013 as a joint effort with Spotify. “We give back more than 50% of all the revenue we generate to the creative industry, and we are proud of that. That should be the case for all B2B music providers, and we should also report and remunerate based on actual usage, which is only possible in our direct licensing set-up.”

Since Spotify accounts are legally limited to private, non-commercial use, Soundtrack Your Brand offers commercial and public businesses a solution for accessing features previously only available to consumer accounts. Users enjoy access to

Twitch Rolls Out Soundtrack Beta To Give Streamers Rights-Cleared Music

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Licensed music has been an issue for many streamers in the past, with takedown notices coming from rights holders and making certain games complicated to stream or post videos of. It’s made streaming games with big licensed soundtracks, like Tony Hawk’s Pro Skater 1+2, difficult. Twitch is testing a solution to this issue, an app called Soundtrack By Twitch that will allow streamers to play license-cleared music in their streams.

In a blog post, Twitch has detailed Soundtrack, which has an interface very similar to Spotify. “Soundtrack gives you a curated collection of rights-cleared music and integrates with your streaming software to separate your audio sources, allowing you to keep your channel safe while you create compelling content and grow as a creator,” the post says.

Artists currently available, according to the blog, include Above & Beyond, mxmtoon, Porter Robinson, RAC, SwuM, “and many more”. Claude Von Stroke, Cloudchord, Chrome Sparks, and Tia Nomore are also listed on the Soundtrack website.

The current beta is compatible with OBS Studio v26.0 or later, and compatibility with Twitch Studio and Streamlabs OBS is planned. Streamers can join a waitlist now, and invites to the program will be sent out over email.

This is an issue that streaming platforms seem to be increasingly aware of–Facebook Gaming also recently licensed a bunch of music for streamers. Microsoft, meanwhile, closed down its streaming service Mixer earlier this year.

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