Realife Tech Announces Three-Year Partnership with Indianapolis Motor Speedway, Commencing with Dynamic Solutions to Welcome Fans Back Safely


LOS ANGELES, Sept. 30, 2020 /PRNewswire/ —┬áRealife Tech, the Experience Automation Platform working with the world’s biggest entertainment destinations and events, announced today a three-year partnership with the Indianapolis Motor Speedway (IMS). This partnership is designed to connect and improve all fan engagement platforms through Realife Tech’s Experience Automation Platform. The first utilization of this technology will be deployed during the NTT INDYCAR SERIES’ INDYCAR Harvest GP presented by GMR and the Intercontinental GT Challenge Powered by Pirelli sports car championship from Oct. 2-4.

This partnership includes a world-class venue mobile app personalized for all IMS fans, as well as a full integration with IMS’ new proprietary digital ticketing solution, as digital ticketing will be the only way to enter the track for the races on Oct. 2-4. IMS went through a rigorous vetting process guided by NTT DATA, the Official Technology Partner of the Indianapolis Motor Speedway, to evaluate multiple potential mobile app platforms and ultimately recommended Realife Tech. Realife Tech uses data aggregation from multiple touchpoints to create a single view of fans across their journey, allowing for greater connection and personalization.

As IMS rolls out a comprehensive health and safety plan to protect fans, participants, and workforce at events this October, Realife Tech’s partnership provides key intelligence and visitor-facing technology features to help fans enjoy race days as safely and smartly as possible. Fans will receive information to successfully navigate events via timely, relevant content and answers to many of their questions. Realife Tech’s new COVID Safety Hub is integrated into the new IMS platform and is capable of delivering a safety-minded experience to each individual fan before, during, and after an event, piloting touch-free solutions.

“Realife Tech is dedicated to helping fans safely return to the traditions they know and