Hold Nothing Back: Eukanuba Launches Premium Performance – A New Breed of Performance Fuel for Sporting and Working Dogs


ST. CHARLES, Mo., Sept. 28, 2020 /PRNewswire/ — For more than half a century, Eukanuba™ has been a champion of sporting and working dogs. Founder Paul Iams focused on performance nutrition with the first dog food made from high-quality animal proteins. After decades of innovation in science-backed nutrition for canine athletes, Eukanuba is introducing Premium Performance, an all-new line of performance products tailored to duration and intensity of activity.

“It’s impossible to quantify the depth of science and technology that goes into the Eukanuba Premium Performance line.  Athletic dogs are truly remarkable and we continue to define ways Eukanuba nutrition can help unleash their innate abilities not just as athletes, but also as working partners.  There is a misconception that performance nutrition is all about protein and fat.  It’s much more than that.  The Eukanuba Premium Performance line is formulated to fuel different activity levels, support post-exercise recovery and help optimize nutrient delivery,” said David Everson, Chief Marketing Officer of Eukanuba and Royal Canin. “Eukanuba Premium Performance products are setting a new standard in performance nutrition, and we are proud to make these diets available to discerning owners and handlers of the most active and performance-focused sporting and working dogs across the country.”

There’s much more to performance nutrition than protein and fat. The Eukanuba Premium Performance line is designed to provide targeted and systematic support with nutrients to help fuel the physical and mental demands of canine athletes:

  • RECOVERY –Antioxidant Cocktails to Support Post-Exercise Recovery: Athletic dogs need key nutrients to support recovery today so they can go hard again tomorrow. Eukanuba’s Premium Performance formulas have unique, custom-blended antioxidant cocktails to help reduce oxidative stress, a by-product of exercise that at elevated levels can contribute to fatigue.
  • DIGESTION –Enhanced1 Blend of Fibers