Ad-Tech Company Adomni Is Targeting Voters in Digital Out-of-Home Spots

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With Election Day almost a month away and major platforms like Facebook not accepting political ads in the days leading up to Nov. 3, marketers are looking to take messaging outside.

Adomni, the digital out-of-home (OOH) ad-tech company, is welcoming political marketers with open arms, offering them a chance to display ads in more than 200,000 programmatically-connected screens across the U.S. The goal is to give issue advocacy groups and people running for office the opportunity to reach voters with ads that can be updated as the news cycle changes.

Jonathan Gudai, Adomni’s CEO, said that “a lot of the political marketers” currently “have more money than they have actual ways to reach audiences.” And for companies like Adomni, it’s an opportunity to bring “the physical world” into the mix of reaching voters because there are no ad blockers or ways for them to skip what they’re seeing outside.

“It’s unmissable content,” he said. “It’s right there in your face.”

Gudai said the path to incorporating political ads into Adomni’s platform began earlier in the year with a simple question: “How can we have the physical world connect to those other online digital ones and have a very seamless experience from a marketer’s perspective?”

The process is a combination of working with two kinds of data. The first is mobile location data that Gudai said keeps consumers anonymous and only tracks how many devices have passed by a screen. The second is partnering with data companies such as PlaceIQ, Inc. and Zeta Global and “drawing a fence around” every one of Adomni’s screen locations to understand where those devices have been and how to reach them.

“It’s basically taking the Facebook-type targeting and applying it to the physical world,” Gudai said.

Despite the fact that OOH advertising had to readjust

Very Large Telescope spots galaxies trapped in the web of a supermassive black hole

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ESO telescope spots galaxies trapped in the web of a supermassive black hole
With the help of ESO’s Very Large Telescope (VLT), astronomers have found six galaxies lying around a supermassive black hole, the first time such a close grouping has been seen within the first billion years of the Universe. This artist’s impression shows the central black hole and the galaxies trapped in its gas web. The black hole, which together with the disc around it is known as quasar SDSS J103027.09+052455.0, shines brightly as it engulfs matter around it. Credit: ESO/L. Calçada

With the help of ESO’s Very Large Telescope (VLT), astronomers have found six galaxies lying around a supermassive black hole when the Universe was less than a billion years old. This is the first time such a close grouping has been seen so soon after the Big Bang and the finding helps us better understand how supermassive black holes, one of which exists at the centre of our Milky Way, formed and grew to their enormous sizes so quickly. It supports the theory that black holes can grow rapidly within large, web-like structures which contain plenty of gas to fuel them.


“This research was mainly driven by the desire to understand some of the most challenging astronomical objects—supermassive black holes in the early Universe. These are extreme systems and to date we have had no good explanation for their existence,” said Marco Mignoli, an astronomer at the National Institute for Astrophysics (INAF) in Bologna, Italy, and lead author of the new research published today in Astronomy & Astrophysics.

The new observations with ESO’s VLT revealed several galaxies surrounding a supermassive black hole, all lying in a cosmic “spider’s web” of gas extending to over 300 times the size of the Milky Way. “The cosmic web filaments are like spider’s web threads,” explains Mignoli. “The galaxies stand and grow