SpotX’s CTV and OTT channels see 900% spike in political ad spend
- SpotX reported a major jump in political ad spend across its connected TV (CTV) and over-the-top (OTT) channels.
- The increase SpotX has seen follows a general trend of growing spend on CTV and OTT channels, reinforced by heightened rates of content streaming amid quarantines.
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Since April this year, there has been a 900% increase in political ad spend on video advertising platform SpotX’s OTT and CTV channels, per a company release. SpotX has been making a big CTV and OTT push, and it attributed the political ad spend spike on those channels to changing attitudes toward streaming from both viewers and advertisers.
Growing video consumption during the pandemic combined with other existing trends have shifted the ways in which consumers’ attention has been captured during this election cycle. Social media is a crowded place for sociopolitical messaging, particularly over the past several months—so grabbing users’ attention is arguably a bigger challenge than it was in previous election years.
The 900% increase SpotX has seen follows a general trend of growing spend on CTV and OTT channels, reinforced by heightened rates of content streaming amid quarantines. According to Nielsen data published in August 2020, streaming consumption across all video platforms was up 74% compared with 2019. As of July, 25% of total TV minutes viewed were watched on streaming platforms, up from 19% in Q4 2019.
This gives CTV and OTT channels a chance to shine—and it’s a trend we expect to continue. SpotX upped inventory across CTV and OTT channels by 75% from April to September this year, following the company’s move