Amazon Pitches New Palm Scanning Tech For Stadiums, Offices As Consumer Privacy Concerns Linger
New technology announced Tuesday by Amazon that allows the palm of a user’s hand to double as a credit card or company ID could find its way into use in office buildings and sports stadiums, according to the e-commerce giant, which said it chose the palm technology because it’s “more private” than other biometric markers as consumers continue to have concerns over data privacy and big tech.
The technology, called Amazon One, uses custom-built algorithms and hardware to create a person’s unique “palm signature,” allowing for everything from making credit card or loyalty card purchases to entering a location like a stadium, or badging into work securely, the company said in a blog post.
Amazon, which is increasingly looking to evolve from e-commerce to bricks and mortar, will begin using the new technology in two of its Amazon Go stores in Seattle, where Amazon One will be added to the store’s entry gate.
Now, consumers who shop at Amazon Go open a dedicated app and hold their phones near a gate that contains a scanner.
To collect payment, those locations use what Amazon calls “just walk out” shopping which automatically charges items to a customer’s Amazon account.
Amazon clearly is hoping to license the palm-reading technology to other users and said in the blog post that it is “in active discussions with several potential customers.”
“We believe Amazon One has broad applicability beyond our retail stores, so we also plan to offer the service to third parties like retailers, stadiums, and office