Amazon Pitches New Palm Scanning Tech For Stadiums, Offices As Consumer Privacy Concerns Linger

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Topline

New technology announced Tuesday by Amazon that allows the palm of a user’s hand to double as a credit card or company ID could find its way into use in office buildings and sports stadiums, according to the e-commerce giant, which said it chose the palm technology because it’s “more private” than other biometric markers as consumers continue to have concerns over data privacy and big tech.

Key Facts

The technology, called Amazon One, uses custom-built algorithms and hardware to create a person’s unique “palm signature,” allowing for everything from making credit card or loyalty card purchases to entering a location like a stadium, or badging into work securely, the company said in a blog post.

Amazon, which is increasingly looking to evolve from e-commerce to bricks and mortar, will begin using the new technology in two of its Amazon Go stores in Seattle, where Amazon One will be added to the store’s entry gate.

Now, consumers who shop at Amazon Go open a dedicated app and hold their phones near a gate that contains a scanner.

To collect payment, those locations use what Amazon calls “just walk out” shopping which automatically charges items to a customer’s Amazon account.

Amazon clearly is hoping to license the palm-reading technology to other users and said in the blog post that it is “in active discussions with several potential customers.”

Crucial Quote

“We believe Amazon One has broad applicability beyond our retail stores, so we also plan to offer the service to third parties like retailers, stadiums, and office

Amazon envisions new palm reading tech in stadiums, offices

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Amazon is introducing new palm reading technology in a pair of Seattle stores and sees broader uses in places like stadiums and offices

SEATTLE — Amazon has introduced new palm reading technology in a pair of Seattle stores and sees broader uses in places like stadiums and offices.

“And it’s contactless, which we think customers will appreciate, especially in current times,” Kumar wrote in a blog post Tuesday.

The company expects to roll out Amazon One as an option in other Amazon stores in the coming months, which could mean Whole Foods Market grocery stores. But Amazon believes the technology is applicable elsewhere.

“In most retail environments, Amazon One could become an alternate payment or loyalty card option with a device at the checkout counter next to a traditional point of sale system,” Kumar wrote. “Or, for entering a location like a stadium or badging into work, Amazon One could be part of an existing entry point to make accessing the location quicker and easier.”

People can sign up for an Amazon One account with a mobile phone number and credit card. An Amazon account isn’t necessary.

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Amazon sees its palm recognition tech in stadiums, offices

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Amazon is introducing new palm recognition technology in a pair of Seattle stores and sees broader uses in places like stadiums and offices

SEATTLE — Amazon has introduced new palm recognition technology in a pair of Seattle stores and sees broader uses in places like stadiums and offices.

“And it’s contactless, which we think customers will appreciate, especially in current times,” Kumar wrote in a blog post Tuesday.

The company expects to roll out Amazon One as an option in other Amazon stores in the coming months, which could mean Whole Foods Market grocery stores. But Amazon believes the technology is applicable elsewhere.

“In most retail environments, Amazon One could become an alternate payment or loyalty card option with a device at the checkout counter next to a traditional point of sale system,” Kumar wrote. “Or, for entering a location like a stadium or badging into work, Amazon One could be part of an existing entry point to make accessing the location quicker and easier.”

People can sign up for an Amazon One account with a mobile phone number and credit card. An Amazon account isn’t necessary.

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