The DeanBeat: What’s at stake in Apple’s potentially apocalyptic IDFA changes

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The Identifier for Advertisers, also known as IDFA, seems like an unlikely candidate for causing an apocalypse in mobile games, advertising, and the iPhone ecosystem. But the obscure tracking technology, which anonymously profiles a user, seems like Death riding in on a pale horse.

Starting in June, Apple caused a stir by saying it was effectively getting rid of the IDFA, making it harder for advertisers to target consumers with ads. Apple’s plan was to enhance privacy, but it caused a great stir among the likes of Facebook, mobile marketers, and their customers such as game developers. Apple did this without widespread consultation with the app and game industry.

By getting rid of the IDFA, Apple could make its platform more attractive to those who value privacy, consistent with the latest privacy-marketing ads for its iPhones and iPad. But the uproar from Apple’s partners forced Apple to delay its move from mid-September, with the release of iOS 14, to sometime in early 2021.

A lot of mobile game companies and marketing firms felt like it was a stay of execution. The stay came just as Brian Bowman, CEO of mobile user acquisition firm Consumer Acquisition, warned that the IDFA change could result in thousands of layoffs at the mobile-app advertising ecosystem, including game companies, mobile ad measurement firms, mobile marketing, user acquisition, and ad networks.

“You ever see the movie The Green Mile?” said Bowman. “We’re walking to death row. The phone rings. We walk back. That’s all this is. In five months, we do the walk again. I think the thing that was most shocking to me was how few people were willing to talk to the press about the topic. It was clear that there’s the fear of retribution in the industry, that your next title may

Tracker Ventures Corp. Announces LOI to Acquire Majority Stake in Contakt World, an Emerging Digital Contact Tracing Company

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Letter of Intent Designed to Strengthen its Technology and Resources through proposed 80.5% Acquisition of Contakt World

VANCOUVER, BC / ACCESSWIRE / October 6, 2020 / Tracker Ventures Corp. (“Tracker” or the “Company”) (CNSX:TKR)(OTC PINK:TLOOF)(FRA:B2I), an analytics software company listed on the Canadian Stock Exchange, is pleased to announce that it has entered into an arm’s length non-binding letter of intent (the “LOI”) to acquire a majority interest in Contakt LLC (“Contakt World”), a technology company modernizing the contact tracing process through next-gen data integrations, strategic health partnerships and respect for user privacy to empower and build mutual trust within communities (the “Acquisition”). The Acquisition is expected to close on or before December 31, 2020, subject to customary closing conditions.

Contakt World’s unique platform acts as a “sole source” provider of digital contact tracing and ethical health surveillance for government agencies, institutions, enterprises, and small businesses. It meets and exceeds the core needs for digital contact tracing as defined by the Centers for Disease Control and Prevention (CDC), while simultaneously protecting user privacy. Contakt World recently announced its inclusion as a globally competitive contact tracing system in a working group publication by the Public Health Informatics Institute, a division of The Task Force for Global Health, which operates in 150+ countries.

Contakt World’s platform will be leveraged to further expand Tracker’s existing suite of blockchain- enabled technologies in the financial and logistics industries. Tracker’s blockchain and risk management platform has been implemented in financial institutions globally. Contakt World’s platform will be integrated to leverage the existing Tracker technology stack, enabling both companies to offer an enterprise-grade, fully secure public health solution. Tracker’s blockchain platform enables secure storage and permission based access of data, and was originally designed for use in the Company’s financial risk management solution, as well as it’s

Tracker Ventures Corp. Announces LOI to Acquire Majority Stake in Contakt World, an Emerging Digital Contact Tracing Company – Press Release

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Letter of Intent Designed to Strengthen its Technology and Resources through proposed 80.5% Acquisition of Contakt World

VANCOUVER, BC / ACCESSWIRE / October 6, 2020 / Tracker Ventures Corp. (“Tracker” or the “Company“) (CNSX:TKR)(OTC PINK:TLOOF)(FRA:B2I), an analytics software company listed on the Canadian Stock Exchange, is pleased to announce that it has entered into an arm’s length non-binding letter of intent (the “LOI“) to acquire a majority interest in Contakt LLC (“Contakt World“), a technology company modernizing the contact tracing process through next-gen data integrations, strategic health partnerships and respect for user privacy to empower and build mutual trust within communities (the “Acquisition“). The Acquisition is expected to close on or before December 31, 2020, subject to customary closing conditions.

Contakt World’s unique platform acts as a “sole source” provider of digital contact tracing and ethical health surveillance for government agencies, institutions, enterprises, and small businesses. It meets and exceeds the core needs for digital contact tracing as defined by the Centers for Disease Control and Prevention (CDC), while simultaneously protecting user privacy. Contakt World recently announced its inclusion as a globally competitive contact tracing system in a working group publication by the Public Health Informatics Institute, a division of The Task Force for Global Health, which operates in 150+ countries.

Contakt World’s platform will be leveraged to further expand Tracker’s existing suite of blockchain- enabled technologies in the financial and logistics industries. Tracker’s blockchain and risk management platform has been implemented in financial institutions globally. Contakt World’s platform will be integrated to leverage the existing Tracker technology stack, enabling both companies to offer an enterprise-grade, fully secure public health solution. Tracker’s blockchain platform enables secure storage and permission based access of data, and was originally designed for use in

Tesla Reportedly Seeks Stake of Up to 10% in LG’s Battery Division

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Tesla  (TSLA) – Get Report has been seeking a stake in South Korean conglomerate LG’s battery operation, according to a report from the Korea Times.

LG makes batteries in its LG Chem division, but the battery business is being spun off into a new company – LG Energy Solutions. So electric carmaker Tesla would take a piece of LG Energy Solutions if a deal happens.

Tesla is looking for a stake of up to 10% in the battery maker, a source told the Korea Times. 

Tesla shares traded Monday at $421.92, up 3.58%, and have skyrocketed 404% so far this year.

Meanwhile, Piedmont Lithium  (PLL) – Get Report was soaring Monday after the lithium company said Tesla agreed to buy spodumene concentrate, a raw material of lithium, from the company.

The initial agreement is for five years and may be extended for another five years, Piedmont said. 

“The agreement covers a fixed commitment representing approximately one-third of Piedmont’s planned SC6 production of 160,000 tonnes per annum for the initial five-year term,” Piedmont said.

“The SC6 sales are expected to generate between 10-20% of Piedmont’s total revenues from its proposed integrated mine-to-hydroxide project for the initial five-year term.”

American depositary receipts of Piedmont traded at $30.85, up an astronomical 180.45%, and have exploded 273% year to date.

Morningstar analyst David Whiston is cautious on Tesla. “There is evidence suggesting that Tesla will succeed, but if not, Tesla will remain an automaker for the wealthy,” he said in a report last week. Whiston puts fair value at $195.  

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