Staying Flexible In A Changing Business World

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Warren Jolly is the CEO of adQuadrant, a leading omnichannel digital marketing agency in Orange County, CA.

No matter how big or successful your business is, new developments can still affect it. I know from personal experience that no matter how prepared you are, there are still some changes that can pull the rug out from under you. Of course, there’s no way to know for certain what the future will bring, but there are certainly ways to mitigate any potential negative consequences. I’ve found that the key tactic is to evolve along with the changes you’re facing.

Take as an example changes made by third-party platforms that your business relies on. This is something you can’t completely prepare for because it’s outside of your control. My company relies heavily on third-party platforms and companies like Facebook. This means that when these platforms make changes, it can dramatically affect our business.

TikTok is one example. TikTok is the fastest-growing social media network in history. As this platform continues to become more prevalent with older audiences, I think it could cannibalize the other ecosystems that we currently work within, such as Facebook and YouTube. This begs the question of how as a business owner and marketer you can stay ahead of the cusp of change and avoid becoming disenfranchised or irrelevant because of newer platforms.

As a company, you have to change with the times; you can’t fight them. One thing we focus on doing at my company is aggressively figuring out ways to keep up with or stay ahead of the changes. This means getting creative with collaboration and forging strong industry and channel partnerships — like we’ve done with TikTok — whether they’re easily accessible or not. As a TikTok agency partner, we have a direct line

Staying connected when the world falls apart: How carriers keep networks going

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To Mike Muniz, an area manager for AT&T’s network disaster recovery team, witnessing the aftermath of Hurricane Michael was like entering a war zone.

On Oct. 10, 2018, two days after forming over the Caribbean Sea, Hurricane Michael made landfall in the Florida Panhandle. The most powerful hurricane to hit the US since Andrew in 1992, the Category 5 Michael killed 45 people, left 700,000 residents across Florida, Georgia and Alabama without power and caused $25 billion in damage.

Muniz arrived in Mexico Beach, Florida, a couple days later to help restore the area’s cell service, which the storm had wiped out.

“I look back, I think it was worse than Puerto Rico [after Hurricane Maria in 2017],” Muniz says. “I remember seeing people just wandering around.”

Following disasters that topple cellphone towers or knock entire networks offline, wireless providers need to be on top of their game when repairing them, especially as more Americans ditch landlines completely for their smartphones. Beyond providing a vital way for survivors to stay connected to loved ones and contact 911, reliable networks are also critical for receiving emergency alerts and staying informed of local conditions and recovery efforts. Likewise, emergency personnel need to plan and coordinate efforts to save lives and rescue people in danger.

AT&T teams work to restore service after Hurricane Michael. 

AT&T

While exact times will vary based on each situation, the company plans to have services restored within hours of being mobilized.

However long it takes, Muniz and his colleagues face exhausting work when managing disaster recovery, and they’re likely to be busy in the weeks ahead. The 2020 Atlantic hurricane season, which has broken records with 25 named storms as of early October, won’t officially close until Nov. 30. Hurricane Delta, currently in the Gulf of Mexico,

You May Soon Be Staying In This Futuristic Hotel

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Spurred by the COVID-19 pandemic, a group of 325 hotel industry executives coordinated by The Gettys Group, a Chicago-based design, development and consulting firm, have been meeting since June to brainstorm hotel innovations. The global think tank called The Hotel of Tomorrow Project which includes operators, designers, manufacturers and owners from Four Seasons, Hilton, IHG and Marriott among others recently released its findings culled from 79 suggested ideas from 16 teams globally that were then shopped to 1000 industry executives for their input. These five ideas were deemed to have the most potential.

Proving that how guests sleep was the most significant feature, the most popular was the Bed XYZ, an optimized sleep platform devised to enhance the guest room environment. Specially engineered fabrics control bed temperature and act as filters to improve air quality. An array of smartphone applications also permit guests to control lighting, temperature, and humidity, as well as mediate background noise, regulate mattress firmness, and access physical exercise and meditative programs.

Next was Outside In, Inside Out, likely a result of the emphasis on outdoor spaces in dealing with the pandemic. In this concept, outdoor features such as extensive installations of plant material as well as nature-driven video imagery and other ambient features are intended to create a calming environment in interior public areas such as lobbies, meeting rooms and ballrooms. Focusing on lighting, air quality, sound and scents, it aims to mitigate the sense of confinement that can occur, particularly for the business guest who often remains on property for long periods of time.