Apple Stops Selling Bose, Sonos And Logitech Headphones In Its Retail Stores

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KEY POINTS

  • Third-party products were taken off shelves in Apple stores
  • Apple had pulled Bowers & Wilkins, Band & Olufsen audio gear from its stores
  • Apple is expanding its audio strategy with new over-ear headphones

Ahead of new launches in its own audio category, Apple quietly removed headphones and other wireless speakers from third-party makers like Bose, Sonos and Logitech from its retail stores, Bloomberg reported Monday.

The iPhone maker has sold products of its rivals for a long time, but their audio gear was pulled from the website at the end of last month, the report said. Apple’s retail store employees were also asked to remove these products from the shelves.

Following this news, shares of Sonos fell as much as 7 percent in extended trading, and Bose and Logitech confirmed to Bloomberg that Apple will no longer sell their products. This move will be a big blow to Bose, as it depended on Apple to sell its products in shopping malls around the world. Logitech continues to sell other tech accessories in Apple stores, like keyboards and cameras.

Apple did not comment on this development.

The company pulled products of Bowers & Wilkins audio devices in 2016 and Band & Olufsen was taken off the shelves earlier this year.

This is not the first time that the company has rebuffed rivals’ products from its store. In 2014, it stopped selling Fitbit gear after announcing the launch of Apple Watch. Apple had stopped carrying Bose for a brief period in 2014 when the latter sued Beats, an Apple-owned company, for patent infringement.

The Verge reported that Apple may hold a hardware event later this month. The company has been working on over-ear headphones, including fitness-oriented models. The widely anticipated AirPods Pro and AirPods Studio headphones could have noise cancellation

Apple Stops Selling Headphones and Speakers From Third-Party Companies Ahead of Rumored Smaller HomePod and AirPods Studio Launch

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Apple is no longer selling headphones and wireless speakers from companies like Sonos, Bose, and Logitech, as it prepares to launch a new, lower-cost HomePod and AirPods Studio headphones.


According to checks performed by Bloomberg, Apple removed headphones and speakers from Bose, speakers from Logitech’s Ultimate Ears brand, and Sonos speakers from its online Apple Store at the end of September. Searching for these products, which were previously sold online and in retail stores, brings up no results.

Employees at Apple retail locations have also allegedly been asked to pull third-party audio products from shelves over the course of the last few days. Retail stores and the online store continue to offer Beats-branded headphones and speakers alongside Apple’s AirPods and ‌HomePod‌.

Apple has made similar moves in the past, eliminating stock of fitness trackers ahead of the launch Apple Watch. Apple told Bloomberg that it regularly makes changes to the products that it offers as new third-party accessories are released and the needs of customers change.

Rumors indicate Apple is working on several new audio products, including a smaller, lower-cost HomePod and high-end over-ear Apple-branded headphones that could be called “‌AirPods Studio‌,” to be sold alongside the ‌AirPods‌ and AirPods Pro.

Both of these new products are expected to launch before the end of the year, and the removal of the third-party audio products from the online store suggests we could be seeing Apple’s new audio devices soon, perhaps as soon as the iPhone-centric October event that’s rumored to be in the works.

Current rumors indicate that Apple has an event planned for October 13, and if that’s the case, we could see an Apple announcement as soon as tomorrow.

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