Slack Rallies After Unveiling Connect DMs, Plans for Instagram Stories-Like Videos


Slack’s  (WORK) – Get Report stock rose 3.5% in Wednesday trading — leaving it back around where it was prior to a post-earnings tumble in September — after the company unveiled a host of new and planned features for its collaboration platform.

On Wednesday morning, as Slack kicked off its Frontiers conference for customers and developers, the company announced that its Connect platform, which currently lets workers from different organizations communicate with each other via shared channels, will support direct messaging between individuals starting in early 2021.

How Slack Connect Is Evolving

Provided that the companies in question have approved such activity, an employee at Company A will only need to click on a link shared by an employee at Company B to request a DM connection. Slack CEO Stewart Butterfield notes that (in addition to sharing links via Slack) users could do things such as put links within their Twitter profiles or place QR codes on their business cards that trigger Slack Connect DM requests when scanned by a phone’s camera.

In addition to DMs, Slack plans to bring a service called managed connections — it lets IT admins pre-approve requests to share channels with trusted organizations — to Connect in early 2021. Also planned: A verification service for organizations, with verified orgs getting a Twitter-like checkmark next to their names.

How direct message invite links can be shared within the Slack app. Source: Slack.

How direct message invite links can be shared within the Slack app. Source: Slack.

While discussing the new features with TheStreet, Ilan Frank, Slack’s VP of Product, noted that users from different companies who are messaging via Connect DMs will be able to jointly use Slack integrations for third-party apps such as Google Calendar and Zoom  (ZM) – Get Report, as well as use Slack’s voice and video calling tools (now powered by