Microsoft abruptly shutting down Mixer back in June has ended up as a boon for Amazon’s Twitch platform.
That’s according to a new report from Stream Hatchet and Streamlabs, which found that Twitch is now the host for more than 91% of streaming content. At the same time, while the overall audience for livestreaming has shrunk slightly from its all-time high back in April, Twitch’s popularity has nonetheless exploded during the pandemic, with nearly double the audience that it had at this time last year.
Independent data analyses in the streaming market focus on tracking hours watched to indicate a platform’s popularity with its audience. Relatively few take hours streamed — the amount of content being produced for that audience — into account. What makes the Streamlabs/Stream Hatchet report interesting is that it does track the latter, and it makes it look a lot like most of the ex-Mixer streamers have ended up landing on Twitch.
In the second quarter of 2020, before its closure, Mixer represented 14.2% of all hours livestreamed. In the third quarter, Twitch’s hours livestreamed grew by 14.5%, to an overall 91.1% share of outgoing content. While it strains credulity to argue that everyone who was making content on Mixer went to Twitch — Facebook Gaming’s own amount of hours streamed went up by 1%, which suggests that Microsoft successfully got at least a few of its streamers to migrate to its partner — Twitch’s 14.5% increase is a massive spike that doesn’t have any other useful explanation.
At the end of last year, the story of the streaming platform market was a four-way race between Amazon’s Twitch, Google’s YouTube Gaming, Facebook Gaming, and Microsoft’s Mixer. Most analyses