iPhone 12 is supposed to be a blowout upgrade. But COVID-19 could change that

0 Comments

Apple's iPhone 12 lineup

This year, Apple introduced four iPhones, ranging from the iPhone 12 Mini to the iPhone 12 Pro Max.


Apple

This story is part of Apple Event, our full coverage of the latest news from Apple headquarters.

Apple’s iPhone 12 family hits the market at an extraordinary time — with the coronavirus pandemic leaving tens of millions of people out of jobs and kicking off a recession that has thrown everything into a state of uncertainty. The new phones feature a boxier look, a magnetic attachment called MagSafe and, yes, super-fast 5G, but the price tag of these typically premium gadgets may be more important than ever. 

Rivals have already responded to the economic and health crisis. Samsung unveiled the Galaxy S20 FE, a budget phone with high-end specs wrapped in a plastic housing that helps push its price down to $700 from the $1,000 price tag for its standard cousin. Google cut the price of its flagship Pixel 5 by $100 from the previous year’s model to $699. 

On Tuesday, Apple announced its $699 iPhone 12 Mini, a handset the company says is the smallest 5G phone in the world. The Mini is nearly identical to the iPhone 12, only with a 5.4-inch screen, compared to the larger one’s 6.1-inch screen. Both have the same new, sharper screen technology, “ceramic shield” screen protector system, faster A14 Bionic processing chip, and the new MagSafe charging and accessories system.

A smaller phone for the same price may come across as a price hike, which is likely why Verizon and Apple are offering that people can turn in phones as old as 2017’s iPhone X and buy the $699 iPhone 12 Mini