Tableau’s Latest Theory: Analytics Ubiquity With Einstein


Data visualization technologies are supposed to make information easier to understand, faster to comprehend and provide an opportunity for all users (including non-technical ones) to see trends, outliers and anomalies. Given this drive for clarity of vision, it would have been disappointing to see a firm in this space try to label its annual technical convention as anything less than a virtual attempt to replicate what a normal industry gathering normally looks like.

As a company in the information business, Tableau Software thankfully saw the need for a bit of self-deprecating humor in the year of Covid-19 and so called its event Tableau Conference-ish.  

Hands-on real-world (virtual) whoops

The company normally uses its annual convention to get hands-on and real world with its users; as such, keynotes are typically filled with corporate big picture statements that are quickly followed up with practical use case demonstrations. Now past its first full year as a Salesforce company after acquisition in June 2019, the company obviously had to shift those demonstrations online. The audience whoops were virtual (users really get excited about this stuff), but the love was still there for the most part.

Tableau president and CEO Adam Selipsky is still in place post-Salesforce — and Tableau Conference looks set (in a post Covid world) to carry on as a standalone event given the size of the company in its own right and the size of its user base.

Key among the news items this year were plans to bring together Tableau’s data analytics and visualization technologies with parent company Salesforce’s Einstein Analytics. If further proof of keeping the Tableau brand name intact were needed, Salesforce’s Einstein Analytics will now be renamed Tableau CRM (Customer Relationship Management) and form part of