TECH TALK: A software to track social media presence – Newspaper
Over the last decade, the meaning of brand maintenance has drastically changed. Where it was once about making sure your organisation isn’t coming off in a bad light on print or even TV, most of the conversations in this age revolve around social media, which can be really hard to track down. That’s exactly what a Pakistani startup hopes to make slightly easier.
Say hello to Brand Equity, a software that lets organisations keep track of their social media presence. From checking what the audiences are talking about the brand on Facebook or Twitter accounts to monitoring the keywords that are relevant, the portal offers a bunch of social listening tools.
Companies can do a quick sentiment analysis of the buzz around their name, say whether the followers have positive, negative or neutral opinions. Or maybe they would like to find out how the competitors are faring… well, Brand Equity does that too. Just add your own or third-party accounts and see the news feed live, and in the case of former, even reply to commenters there and then.
Brand Equity is the brainchild of two old friends who not only share alma mater but also the first names — Khurram Kalimi and Khurram Gulistan. Both were batch-mates at the FAST National University of Computer and Emerging Sciences and have professional experience with Microsoft, Salesforce and Oracle among others under their belt.
In July, the duo left their corporate careers with the big tech firms to start Vinn Corp (formerly SoCol) focusing on technology services and products, of which the most recent is Brand Equity.
“The idea was to position ourselves in greenfield industries, where no one else was operating, and create a niche,” says Kalimi, the COO of the