TECH TALK: A software to track social media presence – Newspaper


COO Khurram Kalimi is betting on serving the greenfield industries.

Over the last decade, the meaning of brand maintenance has drastically changed. Where it was once about making sure your organisation isn’t coming off in a bad light on print or even TV, most of the conversations in this age revolve around social media, which can be really hard to track down. That’s exactly what a Pakistani startup hopes to make slightly easier.

Say hello to Brand Equity, a software that lets organisations keep track of their social media presence. From checking what the audiences are talking about the brand on Facebook or Twitter accounts to monitoring the keywords that are relevant, the portal offers a bunch of social listening tools.

Companies can do a quick sentiment analysis of the buzz around their name, say whether the followers have positive, negative or neutral opinions. Or maybe they would like to find out how the competitors are faring… well, Brand Equity does that too. Just add your own or third-party accounts and see the news feed live, and in the case of former, even reply to commenters there and then.

Brand Equity is the brainchild of two old friends who not only share alma mater but also the first names — Khurram Kalimi and Khurram Gulistan. Both were batch-mates at the FAST National University of Computer and Emerging Sciences and have professional experience with Microsoft, Salesforce and Oracle among others under their belt.

In July, the duo left their corporate careers with the big tech firms to start Vinn Corp (formerly SoCol) focusing on technology services and products, of which the most recent is Brand Equity.

“The idea was to position ourselves in greenfield industries, where no one else was operating, and create a niche,” says Kalimi, the COO of the

Australian science and technology sectors talk of ‘revival’ as Federal Government splashes the cash in Budget


It was 2013 and the Coalition, under the leadership of Tony Abbott, had just taken power.

The new prime minister unveiled his cabinet, what he called one of the most experienced in Australian history.

But one portfolio was missing.

For the first time since 1931, there was no minister for science.

The CSIRO, and the country’s climate science body was significantly watered down.

A year later, the science portfolio would be reinstated, but for many in the science community, the damage was done.

Fast forward to today and it’s a different story: the Morrison Government is winning widespread praise from the science and technology sectors.

As soon as the Budget landed this week the praise started flowing from science bodies across the country.

The Budget would spur a “research revival”, according to Science & Technology Australia, Australia’s peak body for science and tech industries.

It said it was a “shot in the arm for Australia’s job-creating research capability”.

The Australian Academy of Science described the Budget as “a significant response to the crisis facing Australia’s scientists”.

Scientists focused on climate change were less supportive, with some enraged by new subsidies for fossil fuels including coal and gas and little additional funding for renewable energy or electric vehicles.

But when it comes to research and development, the Government has delivered much of what scientists were asking for.

Take CSIRO, for example.

About 40 per cent of its funding comes from commercial arrangements, much of which it is worried will disappear as the economic impacts of COVID-19 start to bite.

As a result, the science agency warned it could lose as much as $100 million this financial year.

So in the Budget the Government increased CSIRO funding by $459.2 million over the next four years.

“CSIRO is this incredible national asset because

Tech Talk: October is Cybersecurity Awareness Month and it can help keep you safe – Business –


First and foremost, I want to let readers know this will be my final Tech Talk column for Seacoast Media Group. For the last 14 years, I’ve tried to share timely and informative columns about technology that will help businesses and individuals better take advantage of the incredible capabilities that technology provides us all.

Can you imagine navigating the current pandemic without technology? No remote work, no remote learning, no virtual events, no family Zoom or FaceTime. The list goes on and on.

I hope you’ve benefited from what I’ve shared over the years. I appreciate the feedback and questions I’ve received from many of you. I also want to thank the editorial team at Seacoast Media Group, specifically Rick Fabrizio for always keeping me on track and supporting this column. Lastly, I want to thank all of you for reading. It’s been my pleasure to share my passion with you all these years.

But like everything in life, changes happen and I’m no longer able to devote the time and attention needed to keep submitting columns every two weeks. My work in the cybersecurity field is more important and more time consuming than ever and it needs my full attention. I’m fortunately to work with some incredible people who are truly pursuing an imperative to help keep us all safe, so that is where my time will be spent moving forward.

Speaking of cybersecurity, October is Cybersecurity Awareness Month. This is the 17th year of Cybersecurity Awareness Month. Under the leadership of the Department of Homeland Security and the National Cyber Security Alliance, this initiative is focused on reaching consumers, small- and medium-sized businesses, large corporations, educational institutions and youth. It’s all about renewing attention on cybersecurity threats that face our nation, our economy, our society and in fact,

Low tech talk in Google, Oracle high tech copyright clash


WASHINGTON (AP) — The topic was high tech: the code behind smartphones.

But on Wednesday the Supreme Court looked to more low tech examples, from the typewriter keyboard to restaurant menus, try to resolve an $8 billion-plus copyright dispute between tech giants Google and Oracle.

The case, which the justices heard by phone because of the coronavirus pandemic, has to do with Google’s creation of the Android operating system now used on the vast majority of smartphones worldwide. In developing Android, Google used some of Oracle’s computer code.

Some justices seemed concerned that a ruling for Oracle could stifle innovation.

MBA BY THE BAY: See how an MBA could change your life with SFGATE’s interactive directory of Bay Area programs.

Chief Justice John Roberts was among the justices who turned to examples beyond technology to try to get a handle on the dispute, asking Oracle’s lawyer to imagine opening a new restaurant and creating a menu.

“Of course you’re going to have, you know, appetizers first, then entrees and then desserts. Now you shouldn’t have to worry about whether that organization is copyrighted,” Roberts said, suggesting Oracle’s argument went to far.

But Roberts also had strong words for Google’s lawyer. “Cracking the safe may be the only way to get the money that you want, but that doesn’t mean you can do it,” Roberts said, suggesting Google could have licensed what it wanted to use.

To create Android, which was released in 2007, Google wrote millions of lines of new computer code. But it also used 11,330 lines of code and an organization that’s part of Oracle’s Java platform.

Google says what it did is long-settled, common practice in the industry, a practice that has been good for technical progress. And it says there is no copyright protection for the

Amazon’s Josh Miele and Anne Toth talk Alexa and the future of accessibility at Sight Tech Global


When Alexa launched six years ago, no one imagined that by today there would be hundreds of millions of Alexa-enabled devices or that Alexa would become part of so many lives. For people who are blind or visually impaired, voice assistants are a huge convenience, whether you are calling a loved one, cooking a meal, checking a sports score, or asking for the weather or time. This fall, Alexa introduced personalization and conversational capabilities that are steps toward a more human-like, digital factotum.

It’s exciting to announce that Amazon’s Josh Miele, Principal Accessibility Researcher at Amazon’s Lab126, and Anne Toth, Director of Amazon’s Alexa Trust, will be speaking at Sight Tech Global, a virtual, global event that addresses how rapid advances in technology, many of them AI-based, will influence the development of accessibility and assistive technology for people who are blind or visually impaired.

The show, a project for the Vista Center for the Blind and Visually Impaired in Silicon Valley, launched on TechCrunch. The virtual event is Dec. 2-3 and free to the public. Registration is open

Josh Miele, Amazon
Josh Miele, Amazon

Josh Miele (Photo: Barbara Butkus)

“Before Alexa,” says Miele, who is a blind scientist with numerous inventions to his credit and a Ph.D. from UCBerkeley in psychoacoustics, “people newly experiencing vision loss would need to learn how to use a computer or phone with a screen reader in order to shop online or download audio books. With Alexa, using only voice commands, people with visual and motor disabilities can also make phone calls, get recipes, play music, schedule reminders, set timers, and more.”

“The experience is made possible,” says Miele, “by Alexa’s confluence of voice recognition, natural language processing and deep learning—a powerful indicator of what is possible, but clearly there are still