How Oreo And PFLAG Are Teaming Up To Celebrate LGBQT+ Kids And Their Parents
Oreo is one of Gen-Z’s favorite brands and has made headlines with its previous rainbow-themed social media posts and gender-neutral pronoun packs. As the most diverse and liberated generation in history (only two-thirds of Gen-Z identify as exclusively heterosexual) the brand understands that recognizing and celebrating identity is important.
In celebration of LGBTQ+ History Month this October, OREO is building on the #ProudParent platform and its partnership with PFLAG National by debuting a new film, titled Proud Parent, and releasing first-of-their-kind Limited Edition #ProudParent OREO Rainbow Cookies to reward acts of allyship for the LGBTQ+ community.
(Full disclosure: my brand purpose consultancy Conspiracy of Love worked with Oreo earlier this year on an unrelated social purpose project).
I caught up with Justin Parnell, Senior Director, Oreo Brand at Mondelēz to learn more about this partnership.
Afdhel Aziz: Justin, welcome. Please tell us a little bit about how this partnership with Oreo and PFLAG came about?
Justin Parnell: What makes this partnership special is that it so perfectly encompasses our shared mission to create a more accepting world and that starts with the love and support of your closest family and friends. OREO has been celebrating families and encouraging moments of connection for decades, so a collaboration with PFLAG National, an organization dedicated to connecting LGBTQ individuals and their families, was a natural partnership for us. We also have a proud history of valuing diversity, fostering inclusion and publicly supporting the LGBTQ+ community, dating back to our, controversial, Pride-themed social post back in June 2012. OREO is proud to help drive PFLAG National’s mission to help make the world a more accepting, affirming, and compassionate place, where all families belong.
Aziz: How does