The “OLED and LCD Markets: Technology, Directions, and Market Analysis” report from The Information Network has been added to ResearchAndMarkets.com’s offering.
This technology-marketing report analyzes and projects the technologies involved in the fabrication of OLEDs, Liquid Crystal Displays (LCD), and microLEDs. This report discusses the technology trends, products, applications, and suppliers of materials and equipment. A market forecast for display equipment and materials analyzed and forecast.
At its core, OLED picture quality is superior to LCD on brightness, uniformity, blackness, viewing angle, and contrast ratio and a key feature for mobile devices, as it reduces energy consumption, thus extending battery life. The higher 1000 pixel per inch (PPI) of OLED is crucial for virtual/augmented reality applications. Meanwhile, the refresh rate is multiples higher vs. LCD and critical for real-time gaming. That said, LCD is significantly better on price given the sheer production scale and sizeable competition in that market (vs. OLED with only two meaningful players today).
In this report, we look at the competitive challenges that OLED display technology faces from mini-LED and micro-LED over the next few years. The key visual quality and performance qualities that we believe disruptors will continue to focus on include color gamut, power consumption, and display longevity. We believe mini-LED represents more of an evolution of existing LCD display technology in that a mini-LED array could serve as an alternative backlight source for the existing range of application, while the development progress in quantum dot (QD) emissive displays and microLED displays position those technologies to be potential disruptors in the premium display market segment over the next 2 to 5 years. In the meantime, we expect OLED displays as enabled by Universal Display will continue to be the premium display technology of choice in the mobile, smart watch, and TV markets for the