At its “Hi, Speed” event, Apple Inc. AAPL has launched the much-anticipated set of new iPhones — iPhone 12, iPhone 12 Pro, iPhone 12 Pro Max, and iPhone 12 mini — that come with 5G technology for the first time for faster connectivity.
These models will run on Apple’s custom chip that company calls the fastest yet for a smartphone. These range in size from the mini’s 5.4-inch screen to the Pro Max, which has the largest iPhone screen ever at 6.7 inches. All the devices sport an all-screen Super Retina XDR display, the A14 Bionic chip, a Ceramic Shield front cover, LiDAR Scanner, and of course, the iPhone line’s best camera system (read: ETFs Popping on Apple and Amazon Events).
The gadget maker continues to focus on a lower pricing strategy initiated last year in order to lure customers. Out of the four, iPhone 12 mini seems to be the most affordable with a starting price tag of $699. The iPhone 12 will start at $799, while the iPhone 12 Pro and iPhone 12 Pro Max could begin at $899 and $1,099, respectively. The iPhone 12 and Pro will be available on Oct 23, while the mini and Pro Max will arrive on Nov 13. The first two models are available for pre-order on Oct 16, while the second pair will go on pre-sale on Nov 6.
Apart from the new iPhone models, Apple introduced its HomePod Mini smart speaker, which includes a touch panel on its top for play/pause and volume options, along with a light-up display to indicate the use of the Siri assistant.
The new iPhone models were welcomed by Wall Street analysts, including Wedbush Securities, Goldman Sachs, Jefferies, Morgan Stanley and Needham.
Apple has seen rising earnings estimate revisions of 17 cents for