Accenture CEO Julie Sweet Says New Brand Campaign Is About Embracing Change

Accenture is launching what it’s calling the company’s biggest brand change in a decade, aided by a $90 million annual media budget that’s triple the normal spend.

The campaign, titled “Let There Be Change,” was developed by creative agency Droga5, which Accenture acquired last year. The campaign was developed alongside a new strategy, as well as a new purpose “to deliver on the promise of technology and human ingenuity.”

“As you think about what’s happening with speed, just in January we thought transforming the enterprises would take a decade,” says Accenture CEO Julie Sweet. “Now we believe it’ll take five years. So we have this huge opportunity as everyone is re-imagining everything—you’re rebuilding industries, you’re rebuilding economies—to do it with a responsible business by design.”

According to Sweet, who became CEO in 2019, the company started working on the campaign a year ago when it began updating its strategy from 2014 that sought to pivot the business to become 70% focused on digital, cloud and security by 2020. (The company hit that target a few weeks ago.)

The campaign strategy is also a way of stress-testing the new five-year plan during the pandemic. Sweet recalled putting a new growth model in place on March 1, along with a 40-person leadership team that’s twice the size of the previous one. The change has led to more inclusive and less hierarchical leadership that, she says, “was a theory 12 months ago” but has helped the company move faster than before.

“I’m talking to a lot of CEOs right now who are saying we want to act with the speed we acted with in the crisis,” she says. “And I always ask a simple question: ‘What have you

Four Lessons In Leading Through A Crisis From A Tech CEO

President and Chief Executive Officer at Insight Enterprises, helping clients manage their business today and transform for the future.

None of us has been immune to 2020’s challenges. However, as organizations consider long-term solutions for their changing workplace, many business leaders are taking a step back to ask how their businesses are doing, if they’re better prepared for future unknowns and how they can take care of their people moving forward.

I’m no exception, and I’d like to offer some advice based on how my organization has navigated tumultuous times and the leadership lessons we’ve learned along the way.

Practice What You Preach

For many technology companies, one of the guiding principles might be reminding clients that people, processes and technology must be aligned for agility and mobility. Regardless of the pandemic, the business landscape is characterized by unpredictability anyway, and the most successful companies counter that through nimbleness and empowering people to be their best in any situation.

This is a principle we instill. If clients are to believe in our value proposition, we have to be proof that it works. Consequently, the transition to a mobile workforce earlier this year, while not easy, was more natural for us because our IT ecosystem and most of our employees already were set up for digital dexterity.

That isn’t to say that we didn’t face challenges enabling our technology. We’re a large organization with a global footprint, and some regions were further along in the process than others. Some teammates still used desktops, and new offices from our largest acquisition to date were still in the midst of integration. We had to quickly image and deliver hundreds of laptops and acclimate employees to a virtual desktop environment while completing our own global transformation.

We were able to work through

Festivals of the future ‘won’t be limited by time and space’: CEO

Post-pandemic music and theater performances are likely to use a hybrid model, according to the chief executive of one of Singapore’s largest arts centers.

Yvonne Tham, CEO of Esplanade, told CNBC’s “Street Signs Asia” that a mixture of in-person and streamed performances are set to be common in the future.

“Many artists are really open now to what’s known as hybrid, which (means they) may be performing in a particular space in a particular time, but how does that performance have an afterlife? And that’s a question we’ve been asking ourselves even as we’ve been producing lots of digital programs,” Tham said on Monday.

“We’re going to see festivals in future that are not just limited by time and space, therefore what goes on to complement that live experience in the digital space becomes quite important,” she added.

Pre-pandemic, around 3,000 performances took place annually at the Esplanade and it had to close its doors on March 26 due to coronavirus restrictions placed on venues. Since then it created its Esplanade Offstage website so people could continue to watch concerts and other performances and is now gradually reopening some of its venues — its Pip’s Playbox children’s space reopened on October 9, while its Jendela visual arts venue is set to reopen on October 16.

While some performances have continued outdoors, Tham said others work better inside. “We are looking at all ways of reaching audiences, be that in the open air, out in the garden, we are looking at our concert hall venues. Some (performances) they work far better in the concert hall and some in the theater space,” she said.

More from Our New Future:

Companies will have to ‘seduce’ staff to go back to the office, real estate CEO says

Lego CEO says toymaker’s digital future is

Behavox Founder and CEO Erkin Adylov Honored by Goldman Sachs as Entrepreneurial Leader

Adylov Named as One of the “100 Most Intriguing Entrepreneurs” at 2020 Builders + Innovators Summit

Behavox, the world’s only AI-based data operating platform used by firms to catch misconduct before it causes massive regulatory fines and company crises, announced today Founder and CEO Erkin Adylov has been recognized by Goldman Sachs (NYSE: GS) as one of the “100 Most Intriguing Entrepreneurs of 2020” at its Builders + Innovators Summit.

Goldman Sachs selected Adylov as one of 100 entrepreneurs from multiple industries to be honored at the two-day event, which begins Wednesday, October 14. In addition to honoring 100 entrepreneurs, the summit, which this year will take place virtually, consists of general sessions and clinics led by seasoned entrepreneurs, academics and business leaders as well as resident scholars.

“True innovation is built from a diversity of perspectives and experiences,” said David M. Solomon, Chief Executive Officer of Goldman Sachs. “Our Builders + Innovators Summit brings together a collective of impressive future leaders who are striving to drive meaningful change. For over 150 years, Goldman Sachs has supported entrepreneurs as they launch and grow their businesses. That’s why we are pleased to recognize Behavox Founder and CEO Erkin Adylov as one of the most intriguing entrepreneurs of 2020.”

“I’m extremely proud to have been recognized by Goldman Sachs for this honor along with some of the industry’s top entrepreneurs,” said Erkin Adylov, Founder and CEO of Behavox. “I always wanted to build a great business, and this recognition is ultimately a validation of Behavox’s ability to successfully help global firms identify misconduct before it impacts the integrity of their operations and trust from clients.”

Inclusion on Goldman Sachs’ 100 Most Intriguing Entrepreneurs of 2020 list is just one of the latest corporate developments for the fast-growing AI company. In September, Behavox

HP’s CEO on how the pandemic is accelerating change in technology and business

Our mission to help you navigate the new normal is fueled by subscribers. To enjoy unlimited access to our journalism, subscribe today.



Enrique Lores wearing a suit and tie: HP Ceo Enrique Lores on Leadership Next


© David Pollar—Getty Images
HP Ceo Enrique Lores on Leadership Next

“We are witnessing the dawn of a new age,” HP CEO Enrique Lores said at the company’s Reinvent conference this year. Many of the changes that business leaders planned to transition into over the next few years are here now, and they’re being accepted seamlessly due to the pandemic from constant video conferencing to working from home. 

Loading...

Load Error

On the latest episode of “Leadership Next,” the Fortune podcast about the changing roles of business leadership, Lores tells cohosts Alan Murray and Ellen McGirt that the fast pace of change has affected not only business and technology, but also the personal lives of employees and managers alike. That, he says, necessitates the development of a more approachable style of leadership across the company at this time when so many lives are more complicated and more stressful than ever. 

And prioritizing those changes, along with the employees that they will serve, does not mean that profit takes a back seat, Lores said, adding that leaders should not feel the need to choose between short-term results and long-term contributions to the world. “I firmly believe you can do both, and we are proving that you can do both.”

Video: Disney CEO says it aims to accelerate its transition to a direct-to-consumer priority company (CNBC)

Disney CEO says it aims to accelerate its transition to a direct-to-consumer priority company

UP NEXT

UP NEXT

And though HP’s stock is down since the pandemic started, Lores assures Murray and McGirt that the business remains strong, with opportunities in areas like education and 3D printing on the horizon. 

To learn more about