Earlier this year, Facebook launched a new feature that let small businesses create paid online events. The company framed it as a way of helping organizations struggling with lost revenue during the pandemic, and said that because of the exceptional circumstances, it would not collect any fees on purchases for these events until August 2021.
But the social network also stressed that any payments made on iOS would be subject to Apple’s standard 30 percent platform fees, noting this meant less money for small businesses. As Fidji Simo, head of Facebook’s main app, said at the time: “We asked Apple to reduce its 30% App Store tax or allow us to offer Facebook Pay so we could absorb all costs for businesses struggling during COVID-19. Unfortunately, they dismissed both our requests and [small businesses] will only be paid 70% of their hard-earned revenue.”
Facebook’s framing of this policy as Apple vs the little guy seems to have worked, and the social network now says Apple will let it process payments for online events using Facebook Pay. That means no 30 percent fee for Apple and more money for businesses, at least in the short term. Facebook says all businesses are eligible except Facebook Gaming creators and that the policy will also only last until the end of 2020.
Apple confirmed the news to The Verge and said that collecting a fee from apps offering services that take place outside the app itself is a long-held App Store policy. Since the pandemic hit and more businesses have started selling virtual events, the iPhone maker has had similar disagreements with other firms. Facebook is not the first company it’s waived fees for until the end of the year, and Apple says