Amazon is aiming to kickstart the holiday shopping season early this year.
The company is holding its annual Prime Day over two days in October this year, after the coronavirus pandemic forced it to postpone the sales event from July. It’s the first time Prime Day is being held in the fall, and Amazon is positioning it as a way to get people to start their holiday shopping.
Even before Amazon’s announcement Monday, major retailers have said they plan to push shoppers to start their holiday shopping in October and offer deals earlier, hoping to avoid crowds in stores during November and December.
Prime Day approaches as Amazon has launched a hiring spree. The e-commerce giant said earlier this month it wouldfor jobs including sorting customer orders and making deliveries. Those positions are on top of Amazon looking to fill 33,000 corporate and technology jobs that come with an average salary of $150,000.
Prime Day, which will run Oct. 13 and Oct. 14, is sure to put pressure on retail rivals to offer deals around the same time. In past years, Walmart, Best Buy and Targetduring Prime Day.
Amazon started the sales event in 2015 as its answer to Singles’ Day, a shopping holiday popularized by Chinese ecommerce company Alibaba. Prime Day has become one of Amazon’s biggest shopping days.
Last year’s Prime Day was marked bythat kept some customers from loading items into their cart. The issue also allowed other customers to purchase thousands of dollars of camera equipment for $94.48. Customers hoping to take advantage of this year’s Prime Day should , check product pages for fake reviews and don’t assume all prices