Festive Playbook will help brands build campaigns based on current consumer trends for Diwali and beyond
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Facebook on Wednesday launched Festive Playbook which through video, AR (augmented reality), influencers, vernacular and messaging will drive discovery of brands, shopping and celebrations to help brands connect with shoppers digitally this Diwali.
The Festive Playbook comes on the back of a series of efforts by Facebook to work with the industry, and help the recovery of businesses from the pandemic.
“Diwali and the weeks leading up to it are critical to businesses in India and consequently to the economy. More than half the purchases in key festival spends of fashion and tech devices are now influenced by what consumers see on their mobile phones.A significant digital acceleration has happened on the back of social media, and with 400M+ Indians connected on the Facebook family of apps in India, we will play a consequential role this festive season in both brand discovery and delivering truly incremental business outcomes,” said Facebook India director and head of global marketing solutions (GMS) Sandeep Bhushan.
“Digital influence has increased significantly. This season, marketers can leverage digital to drive brand discovery among relevant consumer segments, drive performance marketing and ride the e-commerce wave, and build new age innovations to engage with consumers.” added GroupM (South Asia) chief executive officer Prasanth Kumar.
There will be a potential surge in demand as the Facebook-Boston Consulting Group consumer behavior study had revealed that consumers plan to increase online spends for key consumer categories such as apparel, consumer packaged goods, mobile phones, home care, and